Are buyers competing with their suppliers

The five competitive forces according to Porter

Porter's Five Forces is a business analysis model that explains why different industries are able to achieve different levels of profitability. The model was originally published in Michael Porter's book "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980. The model is often used to analyze a company's industry structure as well as its corporate strategy. Porter identified five undeniable forces that shape every market and industry in the world. The forces are often used to measure the intensity, attractiveness, and profitability of an industry or market.

These competitive forces are:
1. Competition in industry;
2. Potential of new market participants in the branch;
3. Power of suppliers;
4. Customer power;
5. Threat from substitute products.

Industry competition
The importance of this force is the number of competitors and their ability to threaten a company. The greater the number of competitors and the more products and services of the same quality are offered, the lower the efficiency of a company. Suppliers and buyers seek competition from a company when they cannot get a suitable deal. When competitive rivalry is low, a company has more power to do what it wants to do to generate higher sales and profits.

Potential of new market participants in an industry
A company's power is also influenced by the strength of new entrants. The less time and money a competitor needs to enter a company's market and become an effective competitor, the more a company's position can be weakened. An industry with strong barriers to entry is an attractive trait for companies that would prefer to work in a space with fewer competitors.

The power of the suppliers
This force is concerned with how easily suppliers can raise the price of goods and services. It is influenced by the number of suppliers of key aspects of a good or service, how unique these aspects are and how much it costs a company to switch from one supplier to another. The fewer suppliers and the more a company is dependent on a supplier, the more performance a supplier can provide.

The power of the customer
This particularly affects customers' ability to push prices down. It is influenced by how many buyers or customers a company has, how important each customer is, and how much it would cost a customer to switch from one company to another. The smaller and more efficient a customer base, the more efficient it is.

The threat of substitutes
Competitive replacement that can be used in place of a company's products or services is a threat. For example, if customers rely on a company to provide a tool or service that can be replaced by another tool or service, or if that task is relatively simple and inexpensive, a company's power can be weakened.

Understanding Porter's 5 competitive forces and how they apply to an industry can enable a company to adjust its business strategy to better utilize its resources in order to generate higher returns for its investors.