Who do my pictures belong to on Instagram

The big social media groups Who owns which network?

Facebook, Instagram, Youtube: the list of social networks and online platforms is long. But behind the many offers are always the same corporations. Where does your own data end up in the end?

Facebook, Instagram, Whatsapp, Twitter, Vine, Youtube, Snapchat, Pinterest - for fear of potential competitors, they buy up what's trendy. It is not so easy for the customer to keep track of where their own data is going.

WhatsApp or Facebook - all one

"Beware of Facebook!" - That was the dominant topic in my online circle of friends some time ago: Because the network with its 1.4 billion members changed the general terms and conditions, my Facebook friends called on me to turn my back on the service. But those who prefer to send their messages via WhatsApp instead of Facebook Messenger will of course go from bad to worse since the service was bought by Facebook last year.

Data protectionists fear that Facebook would like to exchange user data between the services in the future - even if the company has denied this so far. So would you rather exchange photos via Instagram?

  • Pustekuchen - Instagram has also been part of Facebook since 2012.

The strategy is to buy up each other

It is similar with other offers: Almost all new platforms, as soon as they are really successful and the number of users increases, will be swallowed by one of the big fish. If only for fear that competition could grow.

  • For example, Vine, a video platform for Twitter: founded in June 2012, bought by Twitter in October 2012.
  • Skype now belongs to Microsoft, YouTube of course to Google.

The parent company collects the data

Users can assume that their data will all be neatly collected and evaluated by the parent company when using the subsidiary services. Of course, that is not reprehensible in itself - it should only be clear to you if you are using a newcomer or one of the supposed niche products: Very few are independent - even if they run under their own name.

  • Yahoo owns the Tumblr micrologging service, Amazon owns the IMDB film database.
  • Via the investment subsidiary Google Ventures, Google has invested in the taxi service Uber and the radio portal Tune.In, among others.

The trouble is, the more successful a small service is, the more likely it will be bought out. If we now overflow in droves to new offers such as Snapchat, Viber, Wire, Whisper or Ello, we shouldn't be surprised if one of the big companies will soon open up the big wallet again.

On-line: Heidi Keller

Wolfgang Stuflesser, ARD correspondent Los Angeles

As of August 14, 2015, 2:42 p.m.