What is the purpose of the presentation

Overview. Basics: the purpose of presentations. Color choice and design. Font size and typeface. Page layout

Transcript

1 Overview of basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and concluding presentation techniques and PowerPoint

2 Overview of basics: sense and purpose of presentations Color choice and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion of presentation techniques and PowerPoint

3 Basics: Sense and purpose of presentations The presentation should support the lecture. It should visualize important points and help so that what is said is remembered for a long time. Memory performance depending on the type of recording: Greatest effect through seeing and hearing. A presentation is not an end in itself! Bad presentations can be counterproductive and do more harm than good to the presentation.

4 Overview Basics: The meaning and purpose of presentations Color choice and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

5 Background designs can have a pleasant effect and contribute to a visually successful presentation.

6 However, they can also be disruptive and completely divert attention from the presentation.

7 The interaction with the font color is also important. Missing contrasts are just as obstructive here,

8 ... how uncomfortably strong contrasts, e.g. Red on blue. The human eye cannot see both colors in parallel, which is why it keeps jumping back and forth. The effect is almost unbearable for the viewer.

9 As a rule, light font colors are good for dark backgrounds,

10 ... whereas dark font colors are more suitable for light backgrounds.

11 Choice and design of colors Select pleasant colors, both for the background and for the font. Look for acceptable contrasts. Avoid bizarre combinations. Uniform color design in one presentation.

12 Overview Basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

13 font sizes Font size 10 point font size 12 point font size 16 point font size 20 point font size 24 point font size 28 point font size 32 point font size 36 point font size 40 point font size 44 point The font can be used in various sizes.

14 Font sizes The font shouldn't be too small ...... but not overwhelm the listener either. A healthy middle ground usually fits.

15 Particularly well suited for The possibilities Films are sans-serif - are primarily fonts Fonts: Arial, Verdana, Tahoma But here too, less is more! Sans-serif fonts, such as: almost unlimited in this area. Arial, Verdana, Tahoma are best suited for presentations because of their simple typeface.

16 Overview Basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

17 D. Republic of Italy I. National institutions - Part 1 Parlamento Italiano [Italian Parliament] (Camera dei Deputati [Chamber of Deputies] (Senato delle Repubblica [Senate of the Republic] (Presidenza del Consiglio dei Ministri [Presidency of the Council of Ministers] Istituto Nazionale di Statistica (ISTAT) [National Institute of Statistics] (Ministero per le Politiche Agricole (MiPA) [Ministry for Agricultural Policies] (Ministero delle Comunicazioni [Ministry of Communications] (Ministero della Difesa [Ministry of Defense] (Ministero delle Finanze [Ministry of Finance] (Guardia di Finanza (Ministero degli Affari Esteri (MAE) [Ministry of Foreign Affairs] Ministero per il Commercio con l'estero (MCE) [Ministry for Foreign Commerce] (Example of how it doesn't work: - Font too small - Foil far too full - Text placed too closely - Contrasts unbearable Ministero dell'industria, del Commercio e dell'artigianato (MICA) [Ministry of Industry, Commerce and Handic raft] (

18 keywords or phrases? When labeling slides, care should be taken to ensure that sentences are not formulated that are too long that would bind the audience's attention and concentration for a long time. During this time, it is very difficult for the audience to follow you because they are busy reading information. So don't put too much information on one slide and structure it clearly so that the audience takes something away and doesn't get confused, which can easily happen.

19 Use keywords instead of sentences. Keywords are less distracting. Do not read texts aloud. Formulate definitions. Allow time to read (rule of thumb: 1 min per slide).

20 Different text sizes can be an important design element. But even with this one shouldn't overdo it. Otherwise the design will overlap the content. And that is counterproductive.

21 Page layout Do not overload the pages. No more 6-8 lines per page. Keywords instead of long sentences. Maximum of 3 font sizes per slide. CAPITAL LETTERS ARE DIFFICULT TO READ.

22 Overview Basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

23 In contrast to the possibilities, PowerPoint offers almost innumerable shadows, fill effects, structures and 3-D effects. PowerPoint provides numerous possibilities for optical design from earlier years, options for visualization. give the objects even more liveliness.

24 Animations can bring dynamism and life to a presentation. Animations and sounds can also quickly appear quite silly! should be used ... but sparingly.

25 It makes sense to use visualizations for representation. More abstract are relationships. graphic elements whenever you can use them to visualize complex economic and political issues. Network Administration Science Citizens Society In this example, the network that develops through the contact between the various participants is easily recognizable as such.

26 The step-by-step construction of representations is the real advantage of PowerPoint Organization Partner search / team Technical implementation Legal design Business model, LoI, MoU Financial planning Selection partner for programming Development contracts License agreement Adaptation of processes Adaptation of data storage Rough concept Specifications Consortium contracts Operator contract Training courses Test runs Programming Live connection Establishing a company So can Complicated trust issues are also illustrated. The audience is not overwhelmed with graphics and numbers, but taken along.

27 online auctions: DaimlerChrysler Scheduling online auction Confirmation of participation via completed form back to DC * signed contract conditions & application form back to Covisint * Live OA invitation letter OA guide * Form for entering bidder data * Forms from: Covisint DaimlerChrysler supplier invitation letter auction rules application form * contractual conditions * technical instructions bidder guideline dispatch UserID & password Here the chronology of the development flow chart is nicely visualized by the specifications arrow and the activities of those involved by the colors. The gradual * Only necessary for the first OA Source: Online Bidding Guideline DaimlerChrysler Colors create a pleasant overall impression.

28 German-Dutch region Euregio You can also combine graphics with PowerPoint elements German-French region PAMINA It can also be useful to combine PowerPoint elements and graphics of all kinds.

29 pictograms can increase comprehensibility and break up textual wastes. via the direct electronic channel Internet, interactive television, kiosks via voice telephony channels Call centers with access to the portal via electronic channels via a personal channel with customer advisors in their offices who have direct access to the portal

30 Animations, Graphics and Effects Use the advantages of PowerPoint: - Visualization options - Staggered page layout. Use effects sparingly, no show! Use graphics and pictograms as support, not as an end in themselves.

31 Overview Basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

32 A uniform corporate design increases the recognition value, but also harbors the RESEARCH INSTITUTE FOR PUBLIC ADMINISTRATION the risk of overloading the film and restricts the possibilities of visualization. A uniform corporate design increases the recognition value, but also harbors the risk of overloading the film and limits the possibilities for visualization Hansi Müller: Presentation techniques - 7 -

33 Definition of In the case of quotations and images, references are essential. These do not necessarily have to be bibliographically complete, but they definitely have to be retrievable. Knowledge management Knowledge management deals with the possibilities of influencing knowledge as a resource in organizations. Knowledge management tries to intervene in a targeted manner in the organizational knowledge base and develops concepts and methods for this purpose. Source: K. Romhardt, The organization from a knowledge-oriented perspective, 1998, p. 56

34 Corporate design and conclusion Tailored to the purpose and target group. Include logos of organizing organizations. Uniform corporate design. Name (author), subject, date of presentation, page. References to definitions, quotations, images. Final picture with contact person.

35 Overview Basics: The meaning and purpose of presentations Color selection and design Font size and font Page layout Animations, graphics and effects Corporate design and conclusion Presentation techniques and PowerPoint

36 Handout Reduce handout to one page if possible. Handout should include: - key positions and theses - important references. Distribution before the beginning or after the end of the lecture (risk of distraction when distributing before the beginning).

37 Free speech, standing Lecture Look at the audience: - Do not look too much at the screen - Use the monitor as a teleprompter Aids: index cards, speech text PowerPoint makes this superfluous! Save the presentation locally beforehand and test it live in the hall. Exercise brings routine and security and prevents timeouts

38 Content and multimedia Multimedia is not a substitute for content. Consider the task. Think about structure. Focus on the essentials. Selection of really concise examples. Always keep the time limit in mind.