What should the strategy for ethics be

Ethical guidelines for digitization

10 ethical guidelines for the digitization of companies

The digital transformation is changing the way we live together and is presenting society with new challenges. Public discussions partly reflect worries, reservations and fears of employees, customers and society. It is the job of companies to take these seriously in order to continue to operate sustainably in the future and thereby secure jobs. Technical progress should always be in the service of people. Companies should be aware of their social and ecological responsibility and assume this out of conviction.


The following 10 ethical guidelines for the digitization of companies are a guide that should be anchored in the sustainability strategy of the company.


Booklet "10 ethical guidelines for the digitization of companies" (long version)

For the print version, please contact [email protected]


Data ecological responsibility

1. Privacy should be protected.

2. Smart data approaches should serve as a model.

3. The security and quality of the data should be guaranteed.


Fair & just work 4.0

4. Fair and just working conditions should apply.

5. Employees should participate in the company's digitization process.

6. The training and further education as well as the digital skills of the employees should be promoted.


Equal Opportunities & Care

7. Equal opportunities should be promoted and discrimination avoided.

8. Particular consideration should be given to people in need of protection.


Impact assessment & sustainability

9. Artificial intelligence should be designed in a value-oriented manner.

10. Digitization should serve to conserve natural resources.


The 10 ethical guidelines for the digitization of companies were developed in a master's project by the Institute for Digital Ethics (IDE) at the Stuttgart Media University. (Published in 2017)

Address: University of the Media | Nobelstrasse 10, 70569 Stuttgart

Authors: Master's students Victor Gogröf, Sophie Hartmann, Olga Kapustjansky, Christina Sailer and Saskia Schneider under the direction of Prof. Dr. Petra Grimm, Prof. Dr. Tobias Keber and Karla Neef as well as Prof. Dr. Wolfgang Schuster, Chairman of the Deutsche Telekom Foundation.

Layout: Sophie Hartmann.