What is the Criteos business model

Criteo appoints Georg Sobczak as Managing Director DACH

Georg Sobczak was one of the first employees at Criteo to help set up business in Germany from the company's headquarters in Paris. In 2011 he came to Munich as head of the German account management team. Most recently, as Commercial Director Germany, he was responsible for the entire customer-side business of Criteo in Germany. Sobczak speaks of an exciting phase of the company in which he takes on the role of Managing Director DACH. "My primary goal will be to continuously deepen the relationship with e-commerce companies, brands and agencies and to further advance our newer products Criteo Sponsored Products, Criteo Audience Match and Criteo Customer Acquisition."

The times for Criteo are exciting indeed. In fact, there are many questions about what the business model of a retargeting provider in Europe could look like if the ePrivacy Regulation actually comes into force in its current form, which is completely open again.

On the other hand, the retargeting business is booming worldwide because more and more e-commerce offers want to draw attention to their products.

In other regions such as the Middle East / Africa (MEA) or Russia, retargeting in mobile apps plays a central role. After Dirk Henke, the Managing Director responsible for MEA and Russia, left Criteo after eight years of his own accord, Alexander Gösswein took over as regional manager for Russia and MEA. “The global market conditions are changing at breakneck speed. Retailers and brand manufacturers are required to leave old paths and pursue innovative marketing approaches that focus on the needs of increasingly demanding consumers, ”says Alexander Gösswein, Managing Director DACH, Russia & MEA at Criteo. "I am very pleased to be able to find out best practices from markets with different strengths in my new role in order to be able to set new impulses for innovative customer-specific solutions."